Bespoke Box
User-assembled furniture kits that promote consumer engagement through perforated color and materials design components.
INSPIRATION
Bespoke box derived from a semester studying shifting consumer values and the buying habits of within the Millennials. Consumers are seeking to purchase products that offer them experiences they be a part of, and it just so happens that Millennials are expected to be the largest buying group within the home goods market in upcoming years. Drawing on the simplicity of tessellated furniture pieces, the concept for Bespoke box was born.
CONCEPT
Bespoke boxes are furniture kits that users can purchase online and then customize within their home. The kits come ready to assemble and are easy and intuitive to follow.
CONSUMER
Within the Millennial market, there are a range of consumers that may be interested in Bespoke box.
COLOR DIRECTION
Benchmarking research was completed to determine which colors and materials would be the most suitable and appealing to a range of consumers and homes types.
PRINT | PATTERN
In an effort to maintain and successful and controlled outcome, a series of geometric prints and patterns were designed for the Bespoke box line. These patterns were then realized through laser cutting technology.
HOW DOES IT WORK
Bespoke box would exist as an online platform where users can 'design' their own furniture. Similar to the way Nike ID works, consumers can choose the color, material and texture for the product of their choice. From stools and tables to rugs and slippers, the Bespoke Box collection has a customizable product for everyone. Users simply design online and then customize and assemble within the comfort of their home.
